Signature Events-World Tourism Alliance

News

This year marks the 10th anniversary of the Belt and Road Initiative (BRI) proposed by Chinese President Xi Jinping. Over the decade, 151 countries and 32 international organizations have joined the BRI, constantly expanding and deepening people-to-people ties. Leveraging the development of the BRI across the past 10 years, the culture and other BRI countries have achieved unprecedented connectivity, adding distinctive BRI characteristics to global cultural diversity. Over the decade, China has signed cooperation agreements or memorandums of understanding (MOUs) on culture and tourism with 142 BRI countries and implemented the important program “Cultural Silk Road”. Its “circle of friends” continues expanding along with the increase of its partners.

The WTA Silk Road Dialogue Held

On April 26, the 11th Dunhuang Tour – Silk Road International Tourism Festival, co-sponsored by the Ministry of Culture and Tourism and the People’s Government of Gansu Province, held a grand opening ceremony in Zhangye, Gansu. WTA Chairman Zhang Xu, and Zhang Yongxia, a member of the Standing Committee of Gansu Provincial Committee of the CPC and Director-General of the Publicity Department of the Provincial Committee of the CPC, attended and addressed the opening ceremony.

Introduction

Urban Tourism Dialogue

April 27, 2023 (Thursday)
Time	Activities	Description
14:00-14:30	Sign-up
14:30-14:35	Warm-up performance
14:35-14:40		Remarks by WANG Xiaoyang, Deputy Secretary-General of Gansu Provincial People’s Government
14:40-14:45		Remarks by LU Xiaoheng, Secretary of the CPC Zhangye Municipal Party Committee
14:45-14:50		Remarks by ZHANG Xu, Chair of the World Tourism Alliance
14:50-15:20	Keynote Speech	Topic: “The Belt and Road” A Path for Exchanges and Mutual Learning among Civilizations Speaker: YU Hongjun, former Deputy Director of the International Department of the CPC Central Committee, former Ambassador of the People’s Republic of China to the Republic of Uzbekistan, a specially-invited expert in the talent pool for political participation and deliberation of Chinese People’s Political Consultative Conference(CPPCC); and a senior researcher at the Academy of Contemporary China and World Studies
15:20-15:35	Speech I	Topic: Digital Silk Road and Cultural Tourism Innovation and Development Speaker: FANG Tengfei, Vice President of Tencent Cloud and Ceneral Manager of Cultural and Travel Industry, Tencent
15:35-15:50	Speech II	Topic: Tourism Education Serves People-to-People Exchanges and Personnel Training under the Belt and Road Speaker: DENG Ning, Ph.D., Professor and Deputy Dean of School of Tourism Sciences, Beijing International Studies University (BISU), and the executive director of a research center for digital culture and tourism research in BISU
15:50-16:05	Speech III	Topic: Inbound and Outbound Tourism Promotes Economic and Cultural Exchanges along the Belt and Road Speaker: LI Xinyu, Vice President of Trip.com Group
16:05-16:20	Speech IV	Topic: Gansu’s Practice of Poverty Alleviation Through Rural Tourism Speaker: HE Xiaozu, Secretary of the Party Leadership Group and Head of Gansu Provincial Department of Culture and Tourism
16:20-16:40	Coffee Break
16:40-17:25	Panel Discussion	Topic: “New Journey, New Development and New Cooperation” Moderator: WANG Kan, Researcher of the Tourism Research Center; Capital University of Economics and Business
		Panelists : 1、Malgorzata Tanska Director of the Beijing Office of the Polish Tourism Board 2、ZHENG Lin Executive Vice Chairman of Inbound Tourism of China Association of Travel Services 3、TUO Yanzhen Associate Professor, College of Tourism and Service Management, Nankai University, Deputy Director of the Silk Road Tourism Research Center, Director of the Secretariat Office of the China National MTA Edueation Supervisory Committee 4、WANG Xianyu Deputy General Manager of Yunjing Culture and Tourism Technology Co., Ltd.

Speakers

Yu Hongjun

Former Deputy Director of the International Department of the CPC Central Committee
FANG Tengfei

Vice President of Tencent Cloud General Manager of Cultural and Tourism Industy, Tencent
Deng Ning

Ph.D., Professor and Deputy Dean of School of Tourism Sciences, Beijing International Studies University (BISU), and the executive director of a research center for digital culture and tourism research in BISU
LI Xinyu

Vice President of Trip.com Group
HE Xiaozu

Secretary of the Party Leadership Group and Head of Gansu Provincial Department of Culture and Tourism
WANG Kan

Researcher of the Tourism Research Center; Capital University of Economics and Business
Malgorzata Tanska

Director of the Beijing Office of the Polish Tourism Board
ZHENG Lin

Executive Vice Chairman of Inbound Tourism of China Association of Travel Services
TUO Yanzhen

Associate Professor, College of Tourism and Service Management, Nankai University, Deputy Director of the Silk Road Tourism Research Center, Director of the Secretariat Office of the China National MTA Edueation Supervisory Committee
WANG Xianyu

Deputy General Manager of Yunjing Culture and Tourism Technology Co., Ltd.

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Zhang Xu, WTA Chairman

Wang Xiaoyang, Deputy Secretary-General of Gansu Provincial People’s Government

Lu Xiaoheng, Secretary of Zhangye Municipal Party Committee

YU Debin

Deputy Secretary of Party Committee and Deputy Director-General of the Former Beiing Municipal Commission of Tourism Development, Director of the Games Services Department of the Beijing Organizing Committee for the 2022 Olympic Winter Games, Director of the Pandemic Prevention and Control Office of the Beijing Organizing Committee for the 2022 Olympic Winter Games