| July 3, 2025 (Thursday) | |||
| Time | Activities | Description | |
| 14:30-14:35 | Warm-Up Performance | ||
| 14:35-14:40 | Promotional Videos | ||
| Host: Mr. Liu Yufeng, WTA Deputy Secretary-General | |||
| 14:40-15:05 | Opening Remarks | 1.Mr. Umid Shadiev, Chairman of Tourism Committee of Uzbekistan 2.Mr. Adiz Boboyev, Governor of Samarkand Region 3.H.E. Mr. Yu Jun, Ambassador of China to Uzbekistan 4.Mr. Zurab Pololikashvili, UN Tourism Secretary-General 5.Mr. Zhang Xu, WTA Chair |
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| Host: Mr. Ge Lei, Secretary-General of China Tourism Association | |||
| 15:05-15:25 | Keynote Speech 1 | Topic: Enhancing China-Central Asia Tourism Ties Together We Chart the Future of Silk Road Heritage Speaker: Mr. Benny Wang, Senior Vice President of Trip.Com Group/td> | |
| 15:25-15:45 | Keynote Speech 2 | Topic: Data-Driven Insights: Emerging Opportunities in Silk Road Tourism Speaker: Mr. Jaime Mayaki, Director of Technical Cooperation and Silk Road Department, UN Tourism |
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| 15:45-16:05 | Keynote Speech 3 | Topic: Driving High-Quality Tourism Development in Central Asia with World-Class Theme Park Projects Speaker: Mr. Chu Boyao, CEO of Creation Park Group |
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| WTA & UN Tourism Collaborative Report Release Session | |||
| 16:05-16:15 | Report Sharing | Topic: Presenting the UN Tourism / WTA Roadmap: Developing Local Communities through Sustainable Tourism Development Speaker: Mr. Jaime Mayaki, Director of Technical Cooperation and Silk Road Department, UN Tourism |
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| 16:15-16:20 | Report Unveiling | Release of Developing Local Communities through Sustainable Tourism Development Roadmap Participants: 1. Mr. Duan Qiang, President of China Tourism Association 2. Mr. Liu Shijun, Executive Director of UN Tourism 3. Mr. Wang Kunxin, WTA Principal Researcher 4. Mr. Umid Shadiev, Chairman of Tourism Committee of Uzbekistan |
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| 16:20-17:05 | Panel 1 | Topic: Emerging Markets and Marketing Strategies for Silk Road Tourism: How Social Media, KOLs, and Digital Promotion Unlock Growth Opportunities? Moderator: Dr. Song Rui, Director of Tourism Research Center, Chinese Academy of Social Sciences Panelists: 1.Ms. Sally Young, CNNIC Vice President 2.Mr. Li Lingxiang, President of Service, Zhejiang Loong Airlines Co., Ltd. 3.Mr. Zou Tongqian, Vice Rector of "Silk Road" International University of Tourism and Cultural Heritage, Dean and Professor of China Academy of Culture and Tourism, Beijing International Studies University 4.Mr. Artem Klykov, Associate Professor of "Silk Road" International University of Tourism and Cultural Heritage and Hospitality Expert 5.Ms. Dinara Dultaeva, CEO of Dinara & Co 6.Mr. Zafar Abdullayev, Director of the PR and Marketing Department of Silk Road Samarkand Tourist Complex |
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| 17:05-17:50 | Panel 2 | Topic: Heritage Engagement & Destination Resilience: Crafting Unique Tourism Products for Silk Road Nations Moderator: Mr. Wang Kan, Researcher of the Tourism Research Center at Capital University of Economics and Business Panelists: 1.Mr. Guo Ming, Co-Founder and Chairman of HH Travel 2.Mr. Michael Zhou, President and General Manager of Guilin Tang Dynasty Tours Co., Ltd. 3.Ms. Mika Cui, Co-Founder of Qyer, CEO of Roca Culture & Tourism (Beijing) Media Technology Co., Ltd. 4.Mr. Umid Khakimov, Head of the Samarkand Regional Department of the "Hunarmand" (Artisans) Association 5.Mr. Khonkul Samarov, Director of the Registan Ensemble in Samarkand 6.Mr. Imran Ahmad, CNN Corporation’s Regional Representative for Central Asia and Africa |
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