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2023 WTA· Urban Tourism Dialogue: A Synopsis for Creative Development and Brand Building of Tourism Cities
Cloudy skies herald the end of summer, while rustling leaves announce autumn’s arrival. As autumn sets in, leaders from the tourism industry across the world gather in the heartland of China, engaging in a unique dialogue on urban tourism development.
“World Tourism Alliance · Urban Tourism Dialogue” Held in Zhengzhou
August 24th-26th, 2023 , World Tourism Alliance (WTA) HQ – Organized by the WTA Research Institute and co-hosted by ROCA Cultural Tourism, the “Destination (Inbound Tourism) Marketing Expert Seminar” was convened. Present at the seminar were Mr. LIU Shijun, Vice Chair & Secretary-General of WTA and WANG Kunxin, Chief Researcher of the WTA Research Institute, with the event chaired by Ms. Mika CUI, co-founder of Qyer and CEO of ROCA Cultural Tourism. During the seminar, 65 delegates attended, including representatives from the Department of Resource Development of the Ministry of Culture and Tourism of the People’s Republic of China, representatives from cultural and tourism authorities of 21 provinces and cities, including Shanxi, Liaoning, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian and many more, together with members of WTA Secretariat.
World Tourism Alliance • Urban Tourism Dialogue 2023 Set to Commence
Cities,viewed as the cradle of civilization, are hubs of cultural heritage, lifestyle, and values, radiating hope and inspiration. To many, particularly the younger generation, cities not only serve as landmarks of work and life but also as sanctuaries that offer hope and enlightenment.

Introduction

Urban Tourism Dialogue

September 4, 2023 (Monday)
Time Activities Description
19:30-19:35 Warm-up Performance
19:35-19:40 MA Zhifeng, Vice Mayor of Zhengzhou Municipal People’s Government, Hosts the Remarks Session
19:40-19:45 Remarks by ZHANG Min, Vice Governor of People’s Government of Henan Province
19:45-19:50 Remarks by ZHANG Xu, Chair of World Tourism Alliance
Speech
19:50-20:10 Speech I Theme: Creating a New Paradigm for Culture and Tourism Integration and World-Famous Tourist Destinations
Speaker: ZHU Shanzhong, Ambassador and Former Executive Director of the United Nations World Tourism Organization (UNWTO)
20:10-20:30 Speech II Theme: Innovative Development of Tourist Cities
Speaker: SONG Rui, Director of the Tourism Research Center, Chinese Academy of Social Sciences
20:30-20:50 Speech III Theme: lmpact of Large-Scale Activities/ Events on City Tourism Economy and City Brand lmage
Speaker: YU Debin, Deputy Secretary of Party Committee and Deputy Director-General of the Former Beijing Municipal Commission of Tourism Development, Director of the Games Services Department of the Beijing Organizing Committee for the 2022 Olympic Winter Games, Director of the Pandemic Prevention and Control Office of the Beijing Organizing Committee for the 2022 Olympic Winter Games
20:50-21:10 Speech IV Topic: Night Economy and Cities
Speaker: LU Shihua, Deputy Chief planner of the China City Development Academy, Member of the City Chief Planner Committee, Chinese Society for Urban Studies
21:10-21:15 Memorandum of Understanding Signed Between WTA and PATA
21:15-21:35 Coffee Break
21:35-22:30 Panel Topic: Sharing Experiences of International Tourism Cities
Moderator: WU Ruoshan, President of the New Era CulturalTourism Research Institute, Special Researcher at the Tourism Research Center, Chinese Academy of Social Sciences

Panelists:

  1. Sally YOUNG, Executive Advisor, CNN International Commercial
  2. Kate CHANG, China Regional Directorof Los Angeles Tourism & Convention Board
  3. GE Lei, Vice President of China Tourism Marketing Association, Vice President of CYTS Research lnstituteChief Creative Officer of CYTS-Linkage Public Relations Consulting Co, Ltd.
  4. Franka GULIN, Director of the Croatian National Tourist Board Shanghai Representative Office
  5. GENG Yingqiang, Secretary of the Party Committee & Chairman of Zhengzhou Culture Tourism and SportsGroup Co., Ltd.

Speakers

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ZHANG Xu, Chair of World Tourism Alliance

ZHANG Min, Vice Governor of People's Government of Henan Province

ZHU Shanzhong, Ambassador and Former Executive Director of the United Nations World Tourism Organization (UNWTO)

YU Debin
Deputy Secretary of Party Committee and Deputy Director-General of the Former Beiing Municipal Commission of Tourism Development, Director of the Games Services Department of the Beijing Organizing Committee for the 2022 Olympic Winter Games, Director of the Pandemic Prevention and Control Office of the Beijing Organizing Committee for the 2022 Olympic Winter Games