| Time | Activities | Agenda |
| 08:00-08:30 | Guest Arrival and Warm-up Session | |
| 08:30-08:35 | Opening Act | Operatic Rhyme of Yueyang Tower |
| 08:35-08:55 | Opening Remarks |
Welcoming Remarks by Yueyang City Leadership Remarks by World Tourism Alliance Chair Remarks by Hunan Provincial Government Leader |
| 08:55-09:55 | Speech Part: High-Ouality Development through Ecological Cultural and Tourism Integration |
Keynote Themes: Echoes of Extinction: Will Asia-Pacifc Tourism Learn from the Dodo? Keynote Speaker: Peter Semone, PATA Chair Keynote Themes: Low Carbon Travel Behavior of Chinese Tourists Kevnote Speaker: Haivan Song, Associate Dean and Chair Professor, Chan Tsak Fu and Mrs, Chan Professor of International Tourism, School of Hotel and Tourism Management, The Hong Kong Polvtechnic University Kevnote Themes: Navigating New Trends for Breakthroughs: Charting Hunan’s Path in Innovative Cultural-Tourism Integration Keynote Speaker: Chen Xianghong, Chairman of Dingdu Group Co.. Ltd., Founder ofWuzhen Tourism Kevnote Themes: Soaring to Distant Places on the Wings of Poetry Keynote Speaker: Yan Jingming, Vice Chairman of China Writers Association Deputy Director of the Cultural, Historical, and Study Committee ofthe 14th National Committee of the Chinese People’s Political Consultative Conference |
| 09:55-10:05 | CulturalTheme Tea Break | |
| 10:05-10:55 | Thematic Dialogue: Rooted in Culture, Enabled by Ecology, Promoting High-Quality Development of Culture and Tourism |
Moderator: Zhang Chaozhi, Distinguished Professor and Doctoral Supervisor of Tourism at Fudan University, UNESCO Chair Professor Panelists: Hadi Tiahiono, Director of Education, Culture and Tourism Division of ASEAN-China Center Chen Xianchun, Deputy Director-General and Secretary-General of China Tourist Attractions Association Li Minghao, Vice President of Tongcheng Travel Koko Tang, Board Member and ExCo Member of the Global Sustainable Tourism Council Michelle Zhou, Senior Social Development Specialist at the World Bank, Deputy Director-General of the Finance Center for South-South Cooperation Shen Nian, Vice Chairman of Hunan Writers Association, Winner of the Lu Xun Literary Prize |
