On September 5, the 2020 China Culture and Tourism Integrated Development Forum was held in Beijing. Liu Shijun, Secretary-General of WTA, attended and addressed the event on invitation.
Themed on “Shaping the Future: Rebuilding Confidence & Embracing the New Normal in Travel & Tourism”, his speech focuses on the current situation, explores the impact of COVID-19 on tourism, and shares views on the future development trend of tourism from the perspectives of confidence and change. Liu said that although COVID-19 had a huge impact on global tourism, we should be confident that global tourism will recover from the pandemic and achieve sustainable development. The future-oriented tourism is bound to be a transformative, innovative and highly developed one.
With a theme of “Stimulating the Potential of Cultural and Tourism Consumption to Promote Integrated Industry Development”, this Forum is co-sponsored by the International Mountain Tourism Alliance and the Huaxia Culture Promotion Association. The Forum conducts discussions on hot topics such as cutting-edge developments, trends and theories in the field of culture and tourism, as well as achievements in the integration of technology with cultural tourism, and provides a platform for cultural and tourism enterprises to communicate, display and release information.