Liu Shijun Attended and Addressed the 2020 China Culture and Tourism Integrated Development Forum

On September 5, the 2020 China Culture and Tourism Integrated Development Forum was held in Beijing. Liu Shijun, Secretary-General of WTA, attended and addressed the event on invitation.

Themed on “Shaping the Future: Rebuilding Confidence & Embracing the New Normal in Travel & Tourism”, his speech focuses on the current situation, explores the impact of COVID-19 on tourism, and shares views on the future development trend of tourism from the perspectives of confidence and change. Liu said that although COVID-19 had a huge impact on global tourism, we should be confident that global tourism will recover from the pandemic and achieve sustainable development. The future-oriented tourism is bound to be a transformative, innovative and highly developed one.

With a theme of “Stimulating the Potential of Cultural and Tourism Consumption to Promote Integrated Industry Development”, this Forum is co-sponsored by the International Mountain Tourism Alliance and the Huaxia Culture Promotion Association. The Forum conducts discussions on hot topics such as cutting-edge developments, trends and theories in the field of culture and tourism, as well as achievements in the integration of technology with cultural tourism, and provides a platform for cultural and tourism enterprises to communicate, display and release information.