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Liu Shijun Attended the 5th Hebei Tourism Industrial Development Conference


Recently, the 5th Hebei Tourism Industrial Development Conference kicked off in Zhangjiakou. Liu Shijun, Secretary-General of WTA, attended and addressed the event on invitation.

Liu said in his speech, tourism is not only a sunrise industry that meets people’s needs for a better life, but also an important force for optimizing economic structure, fueling domestic demand, expanding consumption, and creating employment opportunities. As the pandemic is brought under effective control, the production and life are gradually returning to normal nationwide. Tourism has shown a strong momentum of recovery and development, becoming an important aspect of accelerating the construction of “dual cycles”. At present, the trend of China’s economic and social development, the demand of the tourism consumer market, and people’s yearning for a better life will not change. Tourism has great potential and broad prospects for development.

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and upholding the concept that “Lucid waters and lush mountains are invaluable assets”, this conference innovated the model of “online organization” and sought progress both online and offline centering on the theme of “Beijing-Zhangjiakou Leisure Area, Vibrant Olympic City”, to build a “Beijing-Zhangjiakou Sports Culture Tourism Leisure Belt”, usher in a new development pattern of “all-region, four-season and smart tourism in one belt and five regions”, and build an international tourism destination that integrates ecology, culture, sports, healthcare and tourism functions and features high-quality development.