2021.12.16
As one of the birthplaces of skiing, China is among those around the globe who invest the most in the ‘ice & snow industry’. Under the vision of bringing the ice & snow sports population to 300 million, the ice & snow sports will soon usher in a new phase in China, which will also add on its rapid development in many other places in the world. As the Beijing 2022 Olympic Winter Games approach, the ice & snow sports and tourism in China is becoming increasingly popular, gaining attention worldwide and bringing unprecedented opportunities for the ‘ice & snow’ industry.
In the hope of reinforcing the image of Jilin city as an ice & snow tourism destination, enhancing communication and exchanges in the ice & snow cultures, boosting nationwide participation in the ice & snow sports and tourism activities, and contributing to the realization of the Chinese Dream for the great rejuvenation of the Chinese nation, the ‘WTA · Beidahu Dialogue’ will kick off in the Jilin City, Jilin Province on December 25, 2021. The Dialogue will present an opportunity for delegates from France, Italy, Russia, Northern Europe and other countries and regions, domestic and foreign experts and scholars, representatives of WTA members, as well as trade partners from a variety of enterprises and organizations to get together for an exchange of ideas on the latest in ice & snow tourism.
The Dialogue, with an international perspective to promote quality development of ice & snow tourism for the building of a world-class destination for skiing, will empower the ice & snow tourism in Jilin through sharing of best practices by well-developed ski resorts in the world, pooling ideas and suggestions for the establishment of a renowned international ice & snow resort.
The Dialogue, with a focus on the upgrading of ice & snow tourism service, will hold discussions on the efficiency and quality of service at large ski resort complexes, revealing pathways to better meeting the diverse demands by consumers and forging first-chop ice & snow tourist resorts through quality products and services.
The Dialogue, centered on technological innovation for ice & snow tourism, will look into the functions of intelligent platforms for data and service, providing impetus for the development of ice & snow tourism through the application of artificial intelligence.
The Dialogue, with its attempts to create new scenarios for ice & snow tourism and bring such elements as culture, art and information technology into the product design in such regard, will pay particular attention to the quality, brand-building and differentiation of development, aiming at creating new forms of unique, diversified and year-round all-season ice & snow tourism activities.
WTA · Beidahu Dialogue is intended not only for a better ice & snow tourism industry in China, but also for our shared pursuit of a better life.
