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The World Tourism Alliance Moves into the Xianghu Headquarters, Hangzhou


A bird’s view of the WTA Headquarters & World Tourism Museum

On December 20, the World Tourism Alliance officially moved into its Xianghu headquarters in Hangzhou, opening a new chapter in the development of the Alliance. The WTA headquarters and the World Tourism Museum are located on the Yahushan Island, Xianghu Scenic Area, Xiaoshan, Hangzhou of Zhejiang province. The building complex covers a total floor area of 40,000 square meters, including about 2,600 square meters for the headquarters office and the conference area. The World Tourism Museum is designed to be a world-class museum with such functions as display, public communication, conventions, exhibitions, exchanges, tourism and leisure, collection and research.

A front view of the WTA headquarters

The Alliance is an international tourism organization initiated by the Chinese government. In December 2017, it chose Hangzhou as the seat of its headquarters. Since its inception, the Alliance has been committed to “Better Tourism, Better Life, Better World,” and the mission of promoting peace, development and poverty reduction through tourism. It has so far 222 members from 41 countries and regions. In recent years, the Alliance has held a number of exchange events represented by the Xianghu Dialogue, and brand events such as the Members’ Day and the annual Cocktail Reception, published a annual research reports on the development of the international tourism industry, thus serving as a consultation, collaboration platform for promoting the development of global tourism industry for all.

The environs of the WTA headquarters

With an open and inclusive attitude, the Alliance will join hands with all sectors of the international community to work toward the goal of “Better Tourism, Better Life, Better World,” and continuously promote inclusive and sustainable development of global tourism industry.