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The WTA Shares How Tourism Contributes to Rural Revitalization at the 18th China (Shenzhen) International Cultural Industries Fair


The 18th China (Shenzhen) International Cultural Industries Fair officially kicked off at the Shenzhen World Exhibition & Convention Center on the afternoon of December 28, 2022. It was co-hosted by the Department of Publicity of the CPC Central Committee, the Ministry of Culture and Tourism, the Ministry of Commerce, the National Radio and Television Administration, China Council for the Promotion of International Trade, Guangdong Provincial People’s Government and Shenzhen Municipal People’s Government. This year’s highlight was on outstanding projects and products in the culture and tourism industries at home and abroad. At the same time, it integrated online and offline cultural and tourism resources, and employed the VR technology to create a panoramic simulation of offline exhibition booths, thus showing domestic and foreign exhibitors and visitors the booming business of cultural and tourism products trading, and building a hybrid display and trading platform.

In Hall A of the Cultural Industry Pavilion, the Ministry of Culture and Tourism designated an area for the theme of rural revitalization empowered by the cultural industry, to showcase a number of high-profile, influential cultural & tourism projects that had strongly boosted rural revitalization. In the exhibition area, the World Tourism Alliance presented 100 best practices of poverty reduction through tourism and another 100 best practices of rural revitalization through tourism to domestic and foreign visitors, as well as the mini-documentary series “Better Tourism, Better Life, Better World” produced based on these cases, with 10 episodes of three seasons so far, to showcase the latest achievements of rural development and the new look of rural China as a tourist destination to the world.

It is learned that this year’s Fair attracted the participation of exhibitors from all 31 provincial regions in the mainland as well as those from Hong Kong, Macao and Taiwan, which were joined via video link by 300 overseas cultural institutions and enterprises from 30 foreign countries and regions. So far more than 10,000 overseas buyers from 108 countries and regions, including France, Germany and Pakistan, have registered for online tours and procurement. The Fair has grown