WTA Attends 2024 Henan Provincial Tourism Development Conference

ZHENGZHOU, June 16-17 – The 2024 Henan Provincial Tourism Development Conference was held in Zhengzhou, Henan Province. Mr. LIU Shijun, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), was invited to attend the event and deliver a speech at the Cultural Tourism Season Inaugural Ceremony under the theme “Walking through Henan, Understanding China”. The ceremony was graced by prominent government leaders, including WANG Kai, Deputy Secretary of the Henan Provincial Committee and Governor; JIANG Ling, Member of the Standing Committee of the Henan Provincial Committee and Secretary of the Luoyang Municipal Committee; WANG Zhanying, Member of the Standing Committee of the Henan Provincial Committee and Minister of Publicity; and AN Wei, Member of the Standing Committee of the Henan Provincial Committee and Secretary of the Zhengzhou Municipal Committee.

Mr. LIU Shijun emphasized the intrinsic value of tourism as a fundamental pursuit for a better life, a vital aspect of spiritual fulfillment, and an important indicator of improved living standards. He praised Henan Province for leveraging its rich cultural heritage and strategic location to promote the “Walking through Henan, Understanding China” brand. Henan has effectively utilized its geographical advantages, robust transportation infrastructure, and unique cultural tourism resources, resulting in significant achievements and increased influence. Mr. LIU affirmed that the WTA will continue to deepen cultural tourism exchanges and cooperation with Henan Province, accelerate the recovery and revitalization of the global tourism industry, and contribute to the restoration of the tourism and the well-being of humanity.

The event also featured the release of a video titled “Henan Tourism KPI in Numbers” and the launch of the “One-Stop Henan Travel” mini-program. Renowned cultural figures and overseas celebrities promoted Henan’s cultural and tourism resources. Esteemed guests, including domestic tourism experts, scholars, and heads of cultural and tourism departments from various provinces and cities, as well as leaders from top tourism enterprises, attended the event.