2025.04.08
On April 7, 2025, the 2025 Gansu Silk Road International Travel Operators Conference opened in Lanzhou, Gansu. The event brought together prominent figures from the global tourism industry, including Mr. HE Xiaozu, Director of the Gansu Provincial Department of Culture and Tourism, Mr. XU Peng, Vice Chair of the World Tourism Alliance (WTA), Mr. Marcel Reze, Vice Director of the International Development and Cooperation Department of the UN Tourism, Mr. LIU Weikang, President of the Malaysian Chinese Tourism Association and Chairman of Confidence Holiday, and Ms. SUN Guizhen, Vice Chairman and Secretary-General of the China Association of Travel Services. These distinguished guests delivered opening remarks at the conference.
During his speech, Mr. XU Peng underscored the rich cultural and tourism resources of Gansu Province. He noted that in recent years, the province has made significant progress in improving infrastructure, enhancing tourism services, and expanding tourism marketing channels. These efforts have significantly boosted Gansu’s appeal as a premier travel destination. He expressed that WTA will continue to leverage its platform to enhance international and domestic collaboration, promote industry cooperation, clarify market demand and expand industry boundaries to support the high-quality growth in the tourism sector.
The theme of this year’s conference is "Silk Road Tours in Gansu, the Dreamland for Global Travelers". Organized by the Gansu Provincial Department of Culture and Tourism, event drew representatives from travel agencies, international organizations, and experts from 23 countries and regions, including East Asia, Southeast Asia, Australia, Europe, and the Americas. Participants exchanged insights on strategies to promote the prosperity and development of tourism along the Silk Road.