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Official Release of 2nd Season of Video “Better Tourism, Better Life, Better World”

2021.03.30

Recently, with the support of the Bureau of International Exchange and Cooperation, Ministry of Culture and Tourism, the second season of the video “Better Tourism, Better Life, Better World” on the best practice in poverty alleviation through tourism shot by World Tourism Alliance (WTA) was released officially.

The year 2020 marked the final year for China to build a moderately prosperous society in an all-round way and was a milestone for China’s poverty alleviation. The second season of the video “Better Tourism, Better Life, Better World” on the best practice in poverty alleviation through tourism has three episodes to tell good stories about China and actively introduce the achievements and experience of poverty alleviation through tourism. The three episodes are: Bama Yao Autonomous County in Guangxi; Shenshan Village, Maoping Town, Jinggangshan City, Jiangxi; and Longtan Village, Pingnan County, Ningde City, Fujian. The three regions introduce and present the experience and current situation of “poverty alleviation” and “poverty reduction” in rural China from the perspectives of natural health maintenance, red tourism and cultural creativity and village construction. The video has been broadcast on the official website of China Global Television Network (CGTN), APP mobile terminal, YouTube, Facebook, Twitter, Bilibili, TouTiao, CCTV mobile terminal, Weibo and other platforms.

The video series of WTA best practice in poverty alleviation through tourism are based on WTA Best Practice in Poverty Alleviation Through Tourism, aiming to truly restore the typical image of the area where the practices were taken, tell vivid stories about how tourism transformed the natural endowment of “lucid waters and green mountains” into “mountains of gold and silver” in an international context, and about making local people live a better life, thus vividly explaining and disseminating the core concept of “Better Tourism, Better Life, Better World”. In 2019, WTA and CGTN jointly produced the first season of the video “Better Tourism, Better Life, Better World”, which has 5 episodes and was premiered on September 19, 2019 at the 2nd “WTA·Xianghu Dialogue”. Since October 17, 2019 (International Day for the Eradication of Poverty), one episode per day has been broadcast simultaneously on CGTN, CGTN APP, YouTube, Facebook and Twitter. Relevant videos and reports have been reposted on the learning platform “xuexi.cn”, which have received wide attention and high praise in the industry.

Based on real practices, the video series of “Better Tourism, Better Life, Better World” on WTA best practice in poverty alleviation through tourism aims to tell good stories about China’s poverty reduction and publicize China’s experience in this sector, continuously facilitate poverty alleviation worldwide, and give full play to the role of culture and tourism as a bridge for peace. In the future, WTA will continue to integrate its resources, optimize relevant platforms, pool the strength of members worldwide and global partners, consolidate and expand achievements in poverty alleviation, conduct a research of rural revitalization, spread experience related, continue to advocate the tourism industry’s focus on village tourism and related social public welfare undertakings, so as to make new and greater contributions to accelerating the revitalization and high-quality development of tourism.