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WTA Secretariat Attended the Video Seminar on China-Africa Poverty Reduction Cooperation


On the afternoon of June 22, 2021 (Beijing time), at the invitation of the Organizer, the World Tourism Alliance (WTA) Secretariat participated in the video seminar on “China-Africa Poverty Reduction Cooperation” jointly organized by the Mission of China to the African Union, the United Nations Economic Commission for Africa (UNECA) and the China-Africa Institute. Ambassador Liu Yuxi, Head of the Mission of China to the African Union, Mr. Albert Muchanga, Commissioner of Economic Development, Trade, Industry and Mining of the African Union Commission, Ambassador Nganguilunga Jean-Léon, Rotating Chairman of the African Union (AU) and Permanent Representative of the Democratic Republic of Congo to the African Union, Ms. Thokozile Ruzvidzo, Director of Gender, Poverty and Social Policy Division, UNECA and Rahamtalla M. Osman, Ambassador of the African Union to China delivered speeches online. In addition to WTA, the heads of think tanks and institutions in China and Africa such as Kenya-Based Think Tank South-South Dialogue, Graduate School of Business Leadership of University of South Africa, Centre for Dialogue, Research and Cooperation of Ethiopia, China-Africa Institute, College of International Development and Global Agriculture of China Agricultural University (CAU), and Institute of African Studies, Zhejiang Normal University, and principals from other institutes gave speeches online.

During the seminar, Zhao Ke, Director of WTA Division of Service and Management, expressed views on the topic of “poverty reduction through tourism”, analyzed the important role of tourism in consolidating the achievements of poverty alleviation and promoting rural revitalization from three aspects of industry, culture and ecology, and introduced the launch of the WTA Best Practice in Poverty Alleviation Through Tourism by WTA in cooperation with the World Bank and International Poverty Reduction Center in China in the past three years. Zhao Ke said, “as a comprehensive, non-governmental, non-profit international tourism organization initiated by China, WTA has positioned itself as an advocate of tourism for poverty alleviation, and been committed to contributing models and wisdom to the cause of poverty reduction through tourism. In 2021, WTA will continue to work with relevant parties to launch a collection activity of ‘WTA 2021 – Practices of Promoting Rural Revitalization Through Tourism’. The selection results will be released in the 4th WTA·Xianghu Dialogue to be held in Hangzhou in October.”

Officials of the AU Commission and the United Nations Economic Commission for Africa (UNECA), permanent diplomats of African countries to AU Commission, and Chinese and foreign media attended the seminar at invitation.