Following the productive session of the WTA • Dialogue for China-Spain Tourism Cooperation, WTA Chairman ZHANG Xu led a delegation on an official visit to Paris from July 7th to 9th, 2023. On the afternoon of the 7th of July, Mr. ZHANG met with Caroline Leboucher, Director General of the French Tourism Development Agency.

The Chairman of the World Tourism Alliance (WTA), ZHANG Xu, led a delegation to Brussels on a visit from July 5th to 7th, 2023, at the invitation of the European Tourism Commission. On the afternoon of the 6th, Mr. ZHANG discussed with representatives from the European Travel Commission, the European Travel Agents' and Tour Operators' Associations, the EU-Asia Centre and the Europe-China OBOR Culture and Tourism Development Committee, exploring the potential for revitalized tourism cooperation between China and Europe in the post-pandemic era.

Under the framework of the ”WTA•Dialogue for China-Spain Tourism Cooperation”, ZHANG Xu, World Tourism Alliance Chairman, led a delegation to Barcelona at the invitation of Turisme de Barcelona for a meeting with its Director Edward Torres, on July 4, 2023.

In the diplomatic sphere of the WTA•Dialogue for China-Spain Tourism Cooperation, a significant international forum hosted in Madrid, the Chairman of the World Tourism Alliance (WTA), Mr. ZHANG Xu, paid a formal visit to the United Nations World Tourism Organization (UNWTO) headquarters on July 3 for a meeting with the UNWTO Executive Director, Ms. Zoritsa Urosevic.

As part of the China-Spain Cultural and Tourism Year 2023 framework, the "WTA•Dialogue for China-Spain Tourism Cooperation", a collaborative initiative of the World Tourism Alliance and the Spanish Tourism Authority (TURESPAÑA), was held at the InterContinental Madrid on July 3, 2023. Preceding this pivotal meeting, ZHANG Xu, Chairman of the World Tourism Alliance, met with the State Secretary for Industry, Trade and Tourism of Spain, Rosa Ana Morillo, to deliberate on future Sino-Spanish tourism cooperation.

Marking the golden jubilee of China-Spain diplomatic relations, the year 2023 is an excellent opportunity to host the China-Spain Cultural and Tourism Year, a major initiative consented upon by President XI Jinping and Spanish Prime Minister Pedro Sanchez. Under the framework of this initiative, the "WTA•Dialogue for China-Spain Tourism Cooperation" was held in Madrid, Spain, on July 3rd. The event was co-organized by the World Tourism Alliance (WTA) and the Spanish Tourism Authority (TURESPAÑA), with the support of the Ministry of Culture and Tourism of the People's Republic of China and the Spanish Ministry of Industry, Commerce and Tourism.

 "World Tourism Alliance • Dialogue for China-Spain Tourism Cooperation" is set to take place in Madrid, Spain on July 3rd. Orchestrated under the vibrant umbrella of the China-Spain Culture and Tourism Year, the event is co-organized by the WTA and TURESPAÑA, and is supported by the Ministry of Culture and Tourism of the People's Republic of China and the Ministry of Industry, Trade, and Tourism of the Kingdom of Spanish.

BEIJING, CHINA - June 19, 2023 - Invited by the organizing committee, the Secretariat of the World Tourism Alliance (WTA) attended the 5th China Xizang Tourism and Culture Expo, an event held at the Tibet Convention Center in Lhasa, the capital city of the Tibet Autonomous Region in China, from June 16 to June 17, 2023.

HANGZHOU, CHINA - June 14, 2023 - Adding a new chapter to global tourism cooperation, Eduardo Santander, Executive Director of the European Travel Commission, recently led a delegation to the World Tourism Alliance (WTA) headquarters in the idyllic Xianghu, Hangzhou.

On May 29, the SCO Forum on Poverty Reduction and Sustainable Development with the theme of “Exchanges, Mutual Learning and Win-win Cooperation – Promoting Poverty Reduction and Sustainable Rural Development in SCO Countries” opened in the Yangling Agricultural High-Tech Industry Demonstration Zone in Shaanxi Province.